As we’ve seen in our on-going series of Digital Statshot reports, mobile increasingly dominates the digital world, and we’re confident that ‘ubiquitous connectivity’ will gather even more pace during 2015, as cheaper handsets and more affordable data connections reach further around the world.
What’s more, with mobile-oriented services like WhatsApp, WeChat and Facebook Messenger achieving the top social media ranking spots in some of the world’s biggest economies, it’s clear that much of our digital behaviour is now converging around mobile devices.
Based on the trends within this data, we expect that mobile will help to push internet penetration beyond 50% of the world’s population during mid to late 2016.
Before that, though, we expect to see social media penetration reach one-third of the world’s population – likely by the end of 2015 – with new users in developing nations accounting for almost all of this growth. In Context: 12 Months of Amazing Growth
The digital world passed some impressive milestones in 2014:
- Worldwide social media users exceeded 2 billion back in August;
- Worldwide penetration of mobile phones passed 50% in September;
- The number of global internet users passed 3 billion in early November;
- The number of active mobile connections surpassed the total world population just last month;
- Excitingly, the numbers in our new 2015 report suggest that this growth shows no signs of slowing anytime soon:
Report courtesy of: We Are Social | by Simon Kemp in News on 21 January 2015 at 08:16