Identity Development

A corporate identity is the foundation for every companies marketing initiative. A properly designed logo should convey the fundamental principals and core beliefs of your business into a memorable and easily recognizable design.

We start building your identity by learning your business, your industry and your goals & aspirations. We immerse ourselves in the very essence of who you are and what you do. This allows us to gain the proper perspective on how to properly portray your business to your target end users.

Then the fun begins as our artists begin to sketch preliminary concepts and elements to incorporate into the first Phase of the  logo design. From there we bring these drawings into a digital environment and start to apply colors, build composition and implement typography.  Once this process is complete we prepare our preliminary artwork for review in your own private online review area. Then we listen, learn and modify the design as needed until its the perfect representation of your company or brand and the exact vision in your mind.