“Redesigning and /or Remarketing Your Brand – How & When is it Time?”

Sooner or later the time comes when your corporate identity and/or marketing scheme are no longer up to scratch. With tax season in the rear view mirror (hopefully) and summer heating up, redesigning and marketing your corporate identity may seem like only an afterthought.

However, could it be time to take that great leap?

On average, businesses change their identities once every seven to ten years and, depending on the platform, remarket yearly. The important factors to consider when assessing this includes equity measurement; market differentiation and accessibility; brand awareness, relevance and vitality; and consumer personality, preference, usage, associations, and emotional connectivity.

If your company can improve its relationship to its customer base in any or all of these key areas, you may want to think seriously about making the move. Here are five reasons to invest in our re-branding and multi-platform marketing endeavors:

1. You’re ready for a change – it’s time to revitalize your image.
2. Your brand’s image/marketing scheme no longer reflects who you are or what you do.
3. Your corporate aptitudes have increased with key changes in business
strategy/leadership/geography.
4. Your competition is expanding and their volume is deafening.
5. It’s time to evolve with ever-changing social media platforms

Next Up: “SEO 101: How, What & When”

#ES2015

11 ways to stop clients asking for endless revisions

Article by: http://www.creativebloq.com/

What do you do when clients won’t stop asking for revisions? Egle Karalyte, founder of My Visual Brief, has some advice.

As a designer, you’ve probably had the experience of working with a client who repeatedly asks for revisions with no end in sight. It’s frustrating, right?

You want to keep the client happy without driving yourself crazy or ruining your profit margin. Both are essential to the success of your business. So it’s important to understand how to avoid getting sucked into the vicious cycle of revisions.

Delicate matter

Managing projects and client relationships is a delicate matter and a two-way street. Sometimes we just end up working with an over controlling client who’d do everything themselves “if only I knew Photoshop”. But at other times we haven’t set the right expectations with the client from the beginning, or we’ve mismanaged the client relationship.

Since starting InfinVision, a design agency, in 2008 and recently developing My Visual Brief, a design briefing tool, we’ve experimented with many different ways of managing client relationships.

Every client is unique and we always factor in the option of making adjustments. But in general, the following strategies have helped us create healthy professional relationships with our clients.

01. Start with the intention to develop a healthy relationship with your client

If you start the project just wanting to finish it quickly and get paid ASAP, then you’re setting yourself up for failure.

An unreasonably short timeframe will create stress and anxiety that will cause you to be frustrated about each additional client request, no matter how minor. Also, the client will feel that you’re in a rush and not intending to give your best. If they feel like they are getting short-changed, they’ll likely start asking for more, more, more.  Such a professional relationship is doomed to constant friction and will likely end badly.

However, if you start a project with the mindset of developing a healthy relationship with your client and doing your best, you’ll be off to a good start. Aim for a mutually beneficial professional collaboration where you respect each other’s time and ideas. From here, any hiccups along the way will be easier to resolve.

02. Educate your client about the real purpose of a revision

The design process naturally consists of phases. The designer creates a design draft and asks the client for feedback. Revisions are then made with the goal to move closer to the best end result for the client’s project and its audience.

In other words, revisions are part of the design process and they cannot (and should not) be avoided. Rather, they should be done purposefully by keeping in mind the project’s objectives.

In your first meeting with a new client, explain this process as part of your overall work approach. You’ll set up certain expectations – of both your role and their role. That will give them a clear perspective on how the project will unfold and they’ll understand that revisions are part of the process.

Knowing these boundaries, they should respect the process (you might need to remind them a few times along the way) and not take advantage of you by asking for numerous revisions based on their whims. Unfortunately that does happen. Read on to find out what to do when it does.

03. Clearly define and articulate what is a round of revision

Your client hired you because you’re the professional, not them. They may not know exactly what constitutes a “round of revision” – it can be a vague term for someone not familiar with design jargon. Take the time to explain to your client exactly what a round of revision is and include the specifics in your initial estimate and legal contract.

Here’s how we at InfiniVision define a round of revision for our clients. Once a design draft is presented, the client has a specified number of days to provide their feedback. Once all of their comments, ideas and questions are consolidated and we provide a new version, that’s the end of that round of revision.

Professional tip

Don’t jump into doing a revision right after the client has provided their initial comments. Often people have an immediate reaction that changes after thinking about and reviewing the project over time.

Give a client enough space to formulate all of their thoughts into a cohesive response, then review and confirm the changes they’re requesting. Then and only then, get back to work on it.

Following these clear steps in a round of revisions will structure and pace the project in a way that’s comfortable for the client and less stressful for you.

04. Clearly define how many rounds of revisions are included in your fee

The number of rounds of revisions – based on your professional knowledge of the complexity of the project – should be clearly articulated both in your legal contract and in the initial estimate you send to the client.

The more transparent and informative you are upfront, the less confused your client will be. In the end, your diligence at the beginning will prevent misunderstandings and conflicts throughout the remainder of the process.

05. Clearly define when change requests will be considered extra work and how this will be billed

As you know, there are major revisions and minor ones. But your client might not realize there’s a difference. Give your client clear examples of each so they understand it upfront. For instance, you could say: “Moving photos and text around the page means we are doing layout changes and that’s a major revision. However, changing a short text phrase here and there is a minor revision.”

Again, these specifics (including how you bill for major revisions  – eg hourly rate or flat fee) should be included in both your legal contract and the initial estimate you send to your client.

Of course, you can’t include every possible scenario in these documents, and many change requests are somewhere in the middle between major and minor. It’s your job to keep educating the client along the way and referring back to the initial examples you provided at the beginning.

06. Keep the client informed about each phase of the design process

Most clients aren’t aware of the incremental steps a design process entails. Keeping the client informed about each design phase helps prevent misunderstandings about where you are in the overall process.

For example, after we receive the client’s first consolidated feedback we send them a confirmation email. We’ll use a subject line such as “first round of revisions out of three” and then reiterate the changes we’re planning to do based on their feedback.

Taking time to do this will help you structure your work and manage the revisions, but most importantly, it will keep the client informed about the progress of the project.

07. Don’t forget to show your goodwill and flexibility

Most clients are nervous about choosing the right designer, one who will be committed to the project and do their best to deliver quality work. If the client doesn’t really trust you, the project will not run smoothly.

It’s your job to establish trust and show the client you are coming into the arrangement in a spirit of goodwill. If you push too hard on that extra chargeable time, the client will feel that your primary concern is earning money rather than addressing their needs. So be careful.

Moreover, it could be in your best interest to do a little bit of extra non-billed work here and there because goodwill goes a long way. It helps to strengthen a relationship with a client and reinforce that trust.

A word of warning: only do this if you don’t feel resentful about it. Make it your choice, not something your client expects from you. If they begin to take advantage of your generosity, refer back to your initial contract and estimate. They’ll respect you for sticking up for yourself!

08. Accept that design is subjective

Sometimes you and your client won’t agree about the best design solution. Or, your client might reject your ideas simply because it doesn’t appeal to them. It can be useless to argue when it’s a matter of personal taste; you might need to just spend that extra time making more revisions.

Although this might be disappointing to you as a designer, simply accept that design is subjective and you, as a designer, are providing a professional service to the client. Thus, plan for this possibility when initially budgeting out your project. For example, depending on how clear a project is, we put a 10-20 per cent ‘contingency’ on top of the actual project time to accommodate this unknown factor. This way we protect our time and avoid any frustrations.

Ideally, you would avoid such a major design overhaul by being on the same design page as your client from the start. An easy way to do this is by using a visual briefing tool such as My Visual Brief. You create a virtual design board – including colors, fonts, styles – for your client to look at and approve instead of relying merely on verbal descriptions. It’s our go-to method for eliminating aesthetic misunderstandings upfront.

09. Accept your mistakes

Design is subjective. Therefore, sometimes we, as designers, truly misunderstand what the client is expecting. Using words to communicate visual tastes and preferences can be tricky and misleading. If your design doesn’t meet the client’s expectations, simply apologize and ensure them that you’ll get it right. And, don’t count that round as part of the agreed number of revisions (sorry).

It can be a hard and costly lesson, but it happens to the best of us. After years of experience, we know that a project succeeds or fails based on how much care and attention we give to the design briefing process. It’s a crucial step that can save hours and heartache down the line.

So, be sure to ask your client the right questions to obtain all of the information you need. Then, use a visual tool, such as My Visual Brief, to visualize and communicate what the client wants and expects. If you catch discrepancies up front and adjust them, the rest of your project will flow smoothly.

10. Put a stop when needed

Sometimes enough is enough. If a client isn’t complying with what they agreed to in your estimate and contract, you’ll need to start protecting your boundaries or else risk getting taken for a ride.

As long as you have clearly communicated to the client upfront how you manage the revisions, you have a basis for calling a stop to their endless revisions.

Confidently (and pleasantly) say to your client something like this: “Since your request comes after we’ve completed the agreed upon rounds of revisions, I will have to charge you for this.” Short and simple.

11. Don’t waste your time with the wrong clients

That being said, sometimes no matter what you do, a client relationship just doesn’t work. Either the client has a different vision than you can provide, or they’re over-controlling, micro-managing or disrespectful. If they’re behavior is spoiling the synergy, you won’t be able to do your best work.

Just like in number 01 above – doing a project quickly just for the money – if you stay in a disagreeable or unfair client situation just because you need the cash, you’ll likely end up miserable. This can be soul-crushing to any creative person, and it’s not worth compromising your integrity. It’s better to use your time and ingenuity to look for someone who respects your talent and unique creative contribution.

We recommend ending an unpleasant client relationship sooner rather than later, for everyone’s sake. It might be scary and uncomfortable when you approach them, but it’s liberating once you do it.

Just be professional and try to keep your emotions or hurt feelings out of it. Use phrases like “creative differences” and “diverging aesthetic choices” (avoid “bad taste” and “can’t make up your mind”). If you retain your integrity, you will exit feeling like a professional, and you might teach your client a valuable lesson as well.

Conclusions

Managing client relationships is a delicate matter with many nuances. The strategies above have helped us refine our client communications and develop positive relationships that are crucial to our business success. Now it’s up to you to take these ideas and develop your own formula for creating healthy relationships with your clients.

Remember the keys: set expectations upfront, keep the client informed about each phase of the project, put a stop to revisions by referencing your initial agreement, stay flexible and show your good will.

Your ultimate goal should be to do your best within your capabilities, ensure the client is happy and create a piece of work you’ll be proud to include in your portfolio. The rounds of revisions should be only part of the framework that helps you to do your job well, rather than the sole focus of your work. The right clients will understand this and will appreciate the way you handle your professional relationships.

The best projects are when the issue of too many revisions doesn’t even come up. It means you’ve clicked with your client, there’s mutual trust and things are going smoothly. That’s what I’d like to wish for you: happy clients and fulfilling projects!

Android M Is Here, and So Is Google’s Smartphone Future

The future of Android is here. Android M (I’m still hoping for Muffin) is the software that will power Android smartphones starting this fall. Aesthetically, everything looks familiar, but there’s a lot buried under that Material Design exterior. Let’s take a look.the

App Permissions

Google’s Senior VP Sundar Pichai introduced M saying that Android focused “on polish and quality” for its newest release, which comes out in a few months (though the developer preview drops today). One of its first big updates was app permissions. This gives users the right to accept and revoke permissions to apps for enhanced security and privacy.

Permissions are managed through a new dashboard where you can go through and pick and choose what an app can and can’t do. Google also says that this will make updates to apps for developers more seamless and painless. Basically, a win-win.

Android M Is Here, and So Is Google's Smartphone Future

Custom Chrome Tabs

Android is also bringing Chrome Custom Tabs to Android. What all that insidery mumbo-jumbo means is that apps can now run closely with the Chrome browser, having the app actually running over top of the app itself. But this also means that you get some of Chrome’s excellent capabilities such as saved passwords, autofill suggestions, and multi-process security.

Developers can now link between apps, so you don’t have to stare at that infamous “Open With?” menu option. This means it goes right to app because Android to check apps to make sure it supports the capability. Android just saved you a click.

Android M Is Here, and So Is Google's Smartphone Future

Android Pay and Fingerprint Authentication

One of Android biiiig updates for M is Android Pay. As its simple name suggests, it’s just like Apple Pay, the tap-to-pay service for iPhones. The actual card number is never shared with the merchants and can use all major credit cards. Obviously, NFC is needed for you to use this neat-o feature at 700,000 stores across the U.S. Read all about it right here.

Of course, secure payments means Android needs a secure way for authentication. Yep, fingerprint sensor support for Android.

Android M Is Here, and So Is Google's Smartphone Future

Better Idle Battery Life and USB Type-C

And when we’re talking “polish and quality,” hopefully that would mean extending battery life—something every smartphone in the world could use. Android has a new feature called Doze. With Android M, the device will use motion detection to see if it’s been left alone for an expended period of time. If it has, the smartphone will go into a “deep sleep.” This will essentially trade off app freshness for battery life but will still be able to sound off alarms and delivery high-priority messages like always.

Android M Is Here, and So Is Google's Smartphone Future

Google says they loaded two Nexus 6s, one with Lollipop and one with M, and the new software gave the M-powered Google phone double the battery life in standby. Ok, you have my attention.

But that’s not all the charging news. USB-Type C is also coming to Android (obviously), which is expected news but great news nonetheless.

Google Now, Upgraded

Google’s also been hard at work toiling away on Google Now by inviting tons of third-party developers to join in on the convenient virtual assistant. However, in Android M, it’s getting even better. You can now double tap on the home screen which basically tells Google Now you need help. This is called Now on Tap (: /), and Aparna Chennapragada, director of the Google Now team, went through a few scenarios using the new M-powered Google Now. You can check the name of music artists, quickly create Google Card reminders to pick up laundry, learn more about a movie some just emailed you about, or helping you not sound like an idiot at a fancy Italian restaurant. Also, you can use it in Chrome by tapping on things in the browser you have questions about. All great things!

Android M Is Here, and So Is Google's Smartphone Future

Google Photos App

We also got a good look at the new Photos app for Android (and also iOS) that’s been born from the ashes of Google+. Now that it’s untethered from the Google’s limping corpse of a social network, you get its best feature stock on Android. This means facial recognition powers, seamless sharing, and an improved editor and storage interface. But the biggest news? Free unlimited backup for photos and videos. That’s zero dollars, euros, yen, pounds, or whatever! It’s also available for iOS, Android, and web starting later today. Read more about it right about here.

When Dave Burke, the vice prez of engineering at Android, closed out his speech, he said that M is all about “the little things,” and that’s seems true. It’s some fine-tuning here and there, but a necessary step to make Android that much better.